To add
an exact match keyword in AdWords, you enter it with brackets around it like this: [nike running shoes].
Not exact matches
This means that Google isn't just focused on looking for
exact matches of certain
keywords in the content.
With
exact match, your ads can appear only when someone searches for your
exact keyword, without any other terms
in the search.
Is it just me or does the
exact match functionality not work
in the new
keyword planner?
In fact, you negative out all the keywords in single - keyword adgroups (or in highly - targeted exact match adgroups) from your broader catch - all campaign
In fact, you negative out all the
keywords in single - keyword adgroups (or in highly - targeted exact match adgroups) from your broader catch - all campaign
in single -
keyword adgroups (or
in highly - targeted exact match adgroups) from your broader catch - all campaign
in highly - targeted
exact match adgroups) from your broader catch - all campaigns.
When you use their simple selection / checkbox tool to indicate negative
keywords from within the reporting screen, all negatives are automatically added
in exact match.
If you're using anything else other than pure
exact matches, arguably the most important
match type
in your campaign is the negative
keyword.
In Keyword Tool, you could look at search volume for broad
match, phrase
match or
exact match.
A phrase
match works
in a similar vein, triggering your ad for any search query that includes your
keyword or phrase
in the
exact sequence and form that you specify.
Hi Nick, what is the difference between selecting or not selecting [
exact]
match keywords only
in Google AdWords
Keyword Research Tool?
It has a
keyword generator that does
keyword suggestions from the 3 major search engines, can import adwords data, and can even suggest
exact match domain names with your
keywords in it.
If you can get
exact match keywords right, you will probably find that the people who find their way to your site via broad and phrase
match keywords are likely to be persuaded to be interested
in your product.
In most cases you will find that your
exact match keyword has the highest conversion rate but also costs you the most with the least amount of traffic, and that the
exact opposite is true for broad
match.
Google offers four options that determine when your
keywords trigger ads to show up
in search results:
exact match, phrase
match, modified broad
match and broad
match.
In the past,
keyword stuffing and unnatural sounding
exact match phrases worked well to get pages surging to the top of search engine results.
Tactics
in this era focused on
keyword - optimized anchor text,
exact -
match domains, huge networks of interlinked sites, and towards the end, heavily - spun content.
Use the
exact keywords as they appear
in the job description,
matching plurals, tense, or verb form
in order to get the best
match rate.