Most studies have adopted incremental scenarios of constant changes throughout the year (e.g., Terjung et al., 1984; Rosenzweig et al., 1996), but some have introduced seasonal and spatial variations in the changes (e.g., Whetton et al., 1993; Rosenthal et al., 1995) and others have
examined arbitrary changes in interannual, within - month and diurnal variability as well as changes in the mean (e.g., Williams et al., 1988; Mearns et al., 1992; Semenov and Porter, 1995; Mearns et al., 1996).
Among several other principles, the authors suggest that researchers interested in measuring gambling's impact should avoid applying
arbitrary monetary values to non-monetary impacts, create impact profiles instead of a bottom line,
examine micro and macro geographic impacts, compare impacts with
changes in control communities, apply basic economic principles to their evaluation, and use longitudinal research designs when possible.