Many large legal marketing firms and SEO companies have been using questionable tactics like spam links, paid back links and
excessive anchor text to artificially improve page rankings.
We have never used paid link - building or
excessive anchor text to falsely bolster page rankings.
(You know
excessive anchor text, the unintelligible long list of phrases that mucks up the bottoms of pages and has absolutely no readability.)
To accomplish this goal, the Penguin algorithm punishes websites with spam links, paid backlinks and
excessive anchor text.
That certain large legal marketing firm and other SEO companies had been using questionable tactics like spam links, paid back links and
excessive anchor text to artificially improve page rankings.