Among the top reasons consumers cite for subscribing to mailing lists,
social media channels and newsletters for their favorite brands is their desire to keep apprised of hot new sales, deals and news, as well as receive
exclusive coupons.
By directly tapping a product with an NFC tag embedded into the label or packaging, users are greeted with anything from branded videos to
exclusive coupons,
social media reviews of the product, or more information about the brand's story.