The jobholder is also responsible for developing and
executing audit tests, ensuring efficient and effective execution of audits in conformance with department and professional standards, time - lines and budgets.
Plan, implement, coordinate, and
execute Technology
audit plans and policies, standard operations procedures, controls including
testing to ensure adherence with established controls and reporting possible deficiencies
• Provided various Content Group and Visitor Segment reports with all the possible measures and dimensions to judge the performance of content and visitor segments in compliance with campaigns and referrers at deeper level • Created and
executed the A / B and Multivariate
Test Scenarios to optimize the website content, Also provided personalization campaign analysis •
Tested Site Catalyst and
Test and Target parameters, using java script and proxy debugging tools • Personalized website content based on the specific visitor segments • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various micro sites associated with the parent websites • Provided user experience information through various proactive custom reports • Provided website
audit reports using Maxamine and Google Webmaster Central tools • Created Conversion funnels to track the user behavior towards the goals and objectives • Provided Lead generation metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the website Role Web Analytics Consultant Tools Web Analytics Tools Omniture (Sitecatalyst, Discover)