Stoller got his start in TV, writing for Judd Apatow's series «Undeclared,» and after his underrated rom - com «The Five - Year Engagement» flopped at the
box office, he had his eye on a return to TV, with this semi-autobiographical project based on his own time at an ad agency, which he wrote,
executive produced and directed.
«For films that tick off all the
boxes, it's pretty clear there's real audience interest right now, which is exciting,» said David Linde, chief
executive of production company Participant Media, which helped
produce the Lionsgate hit «Wonder» and Steven Spielberg's awards contender «The Post.»