japonicus to expand its range is due to its ability to use a variety of «larval habitats and a cold tolerance that allows
an expanded seasonal activity range in temperate climates,» according to a 2014 article in the Annual Review of Entomology.
While wine is the principal draw,
seasonal events such as the jazz festival and other
activities have the potential to
expand its appeal beyond wine aficionados, and to enable visitors to interact with the reveling locals.