Burgers, pizza and chicken wings are food people
expect at a theme park, but Six Flags guests are also demanding more variety, indulgent snacks and even unique drinks they can enjoy during their visit.
The Explorer's advertising will be geared around four major
themes: safety and security; quality; interior room; and features and benefits, said Stephen Lyons, general marketing manager of Ford Division.Lyons told reporters attending the 1995 Explorer preview
at the Vermejo
Park Ranch that Ford
expects sales to increase to 400,000 to 425,000 units in 1995 due to the addition of Explorer production
at Ford's St. Louis assembly plant.