Consumers believe food should be inherently nutritious and
expect clean label to deliver on this promise.
Not exact matches
Consumers are looking for cues signaling «
clean» and «natural», but they don't necessarily
expect to see those words on food
labels, and may even be suspicious of brands that use them on pack, says Hartman Group.
«Consumers
expect food companies to take their increasing demand for greater naturalness and
clean labelling into account.
As well as delivering great taste and versatility, Kerry's organic, non-GMO Project Verified dairy powders enable
clean and clear product
labels that consumers
expect.
«The demand for
clean and simple
labels continues to climb in North America, and consumers are
expecting front - of - box claims to be supported by ingredient statements,» adds Angelina De Castro, senior marketing manager of Ingredion's Wholesome Springboard in North America.
However, in the foreseeable future, new and novel product formulations with ingredients that meet the «
clean label» criteria consumers seek are
expected to spur growth.
Keep reading to see how your region stacks up, learn what to
expect next from
clean -
label - seeking consumers and access fast facts worth considering along your
clean label journey, wherever you may be in the process.