Don't invest more than you can afford, but remember that the most
expensive book publicity campaign is the one you don't conduct at all.
Not exact matches
Many authors and publishers still define marketing a
book as
expensive advertising,
publicity campaigns, booksigning tours, and retailer co-op arrangements.
Traditional
book promotion — the type of
book publicity campaign that involves mailing out
books / media kits and following up to pitch reviews and interviews — just got a bit more
expensive.