Not exact matches
Because in a way, social
media campaigns can be less
expensive than traditional advertising and it can be a great alternative for smaller companies to try and compete with larger brands.
Media coverage can give a
campaign instant credibility («I read about you guys just the other day»), can help you reach a new audience, and is free (in money, though it can be VERY
expensive in time).
Like many other forms of social
media outreach, blogger relations is usually cheap financially but
expensive in time, a good fit for scrappy
campaigns with more enthusiasm than cash.
Because it's not terribly
expensive to append email addresses to voter file records, and tools like NationBuilder can match social
media to emails,
campaigns can trim direct mail budgets by engaging with people on social
media who they know prefer to talk digitally.
Like many other forms of social
media outreach, blogging and blogger relations are usually cheap financially but
expensive in time, a good fit for scrappy
campaigns with more enthusiasm than cash.
«With a low turnout expected and limited
media exposure in the nation's most
expensive media market, the test of both
campaigns will be to mount strong voter identification efforts and effective get - out - the - vote operations.
Traditional book promotion — the type of book publicity
campaign that involves mailing out books /
media kits and following up to pitch reviews and interviews — just got a bit more
expensive.
For a straight - up full reskin takeover
campaign on a fairly popular games
media site, you're looking to spend (at a conservative estimate) around $ 4CPM (cost per thousand views) which could run up extremely
expensive costs on any given month for a popular website.
The purpose of the conference is to generate international
media attention to the fact that many scientists believe forecasts of rapid warming and catastrophic events are not supported by sound science, and that
expensive campaigns to reduce greenhouse gas emissions are not necessary or cost - effective.
Less generous was the 2008 offer from the Heartland Institute of $ 1000 plus an all - expenses - paid trip to New York to any scientist willing to help «generate international
media attention to the fact that many scientists believe forecasts of rapid warming and catastrophic events are not supported by sound science, and that
expensive campaigns to reduce greenhouse gas emissions are not necessary or cost - effective.»
In the present case, the uncontested evidence was that a traditional
media campaign would be very
expensive and ineffective and the best and least
expensive form of notice would be mailing an approved form of Order to potential class members.