Not exact matches
To me, launching a site without applying search engine optimization (SEO) is akin to placing an
expensive ad in the
yellow pages with no phone number included.
Most advertising options (
yellow pages ad, online
ads) are
expensive, don't guarantee results, and require long term commitments.
Cosgrove notes that marketing has shifted her from passing around a business card or putting an
expensive ad in the
Yellow Pages to concentrating on her (considerably lower cost) website and Facebook
page.