If you're trying to cement
your expertise in a particular niche, you'd be well advised to search for relevant keywords and to build your book's contents and title around those.
Not exact matches
Fiction authors may become known for their writing style and their
expertise in writing
in a specific genre (such as children's, sci - fi, romance, or mystery) or for their
niche within a
particular genre (vampire stories, romantic adventure).
If you will be pitching or speaking to a
niche audience on a topical subject, such as a recent event
in the news that relates to your area of
expertise, write down 5 sound bites, or very short sentences, that create a nice summary of your ideas on this
particular topic.
(There are exceptions such as you are a «lawyer's lawyer» meaning other lawyer's are your clients and they require your special area of
expertise or you are already established as the go to person for a
particular niche or you are
in a life and death practice area where clients will sell their homes for your services.)