In the past couple of years, the company's focused on two value enhancing strategies: i) selling direct and brand development domestically — 30 % of
shell eggs are now sold through supermarkets, and they've successfully launched their Kvochka («Mother Hen») and Organic
Eggs brands, and ii)
exporting internationally — about 19 % of sales now come from
exports, primarily to MENA & Central / Far East Asian markets.