Acute
exposure to food advertising is associated with increased food intake in children.
Whalen R et al. (2017) Children's
exposure to food advertising: the impact of statutory restrictions.
Conclusions: Evidence to date shows that acute
exposure to food advertising increases food intake in children but not in adults.
In addition, target audience tests have a limited capacity to restrict children's
exposure to food advertising, because there is no reason to think that they do not notice any other kind of advertisement.
There remains a need for future research to particularly show the effects of sustained or longer - term
exposures to food advertising and to test whether the observed increases in intake after acute exposures are not later compensated for and, therefore, could lead to weight gain over time (54).
Not exact matches
The current article shows that, with the use of all available data
to date, acute
exposure to experimental
food advertising significantly increases subsequent
food intake in children.
Current self - regulation is ineffective in protecting children from
exposure to unhealthy
food advertising on television.
These data support public health policy action that seeks
to reduce children's
exposure to unhealthy
food advertising.
The objective of this study was
to assess the effectiveness of the Australian co-regulatory system in limiting children's
exposure to unhealthy television
food advertising by measuring compliance with mandatory and voluntary regulations.
In a new study, the UConn Rudd Center for
Food Policy & Obesity has found that, despite promises from candy makers
to curb their youth
advertising, children's
exposure to candy ads has actually seen a 74 percent increase.
Diabetes UK believes unless action is taken
to reduce the
exposure of unhealthy
food advertising and stem the rising level of obesity among children in the UK, cases of Type 2 diabetes in young people will continue
to increase - with serious implications for both individuals and the NHS.
Celebrity
food endorsements promote higher product preference, and
exposure to any kind of
food advertising is linked
to «excessive consumption,» according
to research.
So who decides whether — or how — we should limit
exposure to food cues like
advertising?
Researchers predict that rules like this one will cut children's
exposure to junk -
food advertising by 40 percent, and they hope that this decrease will improve children's health overall.
Still, it's important
to remember that within any group of doctors, even if they all have the same background, same training and same
exposure to advertising, there will be differing opinions on what
foods are the «best.»
Internationally, the US
Food and Drug Administration is still considering its position on the products, this video interview on Medscape looked at the issue of nicotine poisoning in kids using e-cigarettes, and a study in Pediatrics showed that e-cigarette manufacturers had substantially increased their
advertising, resulting in much greater
exposure of the products
to teenagers and young adults.