Not exact matches
At the drugstore Duane Reade, we did an
extensive amount of
research and found that on every measure customers cared about, the
competitors were better.
However, it has been proven to be an effective Sales Prospecting tool as well, where sales representatives use its various USP's to their advantage, such as Website Analysis,
Competitor Analysis and most importantly,
Research to create an
extensive sales pitch.
Porter Novelli (Chicago, IL) 2004 — 2005 Assistant Account Executive, Health Care Group • Performed
extensive research for product launches, partnership opportunities, field experts, and media targets while aiding in public relations outreach and securing coverage in broadcast and print outlets • Utilized trade publications to secure numerous placements promoting FDA product approvals • Produced monitoring reports for clients of media relevant to industry and
competitor news • Worked closely with client and vendor contacts to create and distribute important video news releases