Ministers have always run
an eye over the distribution and impacts of government spending to check where the winners and losers are and have even been known to ensure that the areas which their party represents get a fair share, but the distribution of this # 300m seems a bit skewed to say the least.
Saatchi, which is owned by France's Publicis Groupe, SA, chose LifeStraw
over a field of competitors that included a reusable controller to improve the
distribution of IV fluids, a collapsible wheel that can be folded down for easier storage when not in use on bicycles or wheelchairs, an energy - efficient laptop designed for children in developing countries, a 3 - D display that uses special optics and software to project a hologramlike image of patient anatomy for cancer treatment, an inkjet printing system for fabricating tissue scaffolds on which cells can be grown, a visual prosthesis for bypassing a diseased or damaged
eye and sending signals directly to the brain, books with embedded sound tracks to help educate illiterate adults on health issues, a phone that provides telecommunications coverage to poor rural populations in developing countries, and a brain - computer interface designed to help paralyzed people communicate via neural signals.