But Apple can somehow feud in the courts with the likes of HTC and Samsung yet still be seen as the golly - gee cool kid in
the eyes of consumers.
Because of this, the way it appears, the customer service, the things other customers have to say about it and more will only grow more vital to the perception of your business in
the eyes of the consumer.
Use platforms such as Instagram and Pinterest to catch
the eye of consumers and prospective buyers.
If you tell the story through
the eyes of a consumer, write about how your products or services impacted this person.
A lot of business hasn't caught up with this trend yet, spending time and money compiling data on their competitors, rather than compiling data on how they can be better than last time, or how they can become more effective in
the eyes of their consumers.
So if you have unique product packaging that distinguishes your product in
the eyes of consumers protect it.
Images (moving and still) catch
the eyes of consumers and spur them to engage and share.
In
the eyes of the consumer, «refrigerated equals freshness.»
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture
the eye of consumers.
Adidas has also signed on key athletes to endorsement deals that help elevate the brand in
the eyes of consumers.
Google, Amazon and Marks & Spencer's remain the healthiest brands in the UK in
the eyes of consumers for the third year running, according to the annual YouGov BrandIndex league table of brands today.
This distances them in
the eyes of consumers from the «corporate» feel of burger chains — and their legacy of bad publicity — says Sophie Carroll of Planet Retail, another research outfit.
Many review sites contain user - generated content (UGC) which is seen as more authentic in
the eyes of the consumer.
These changes are daunting, but companies who do not make them risk losing relevancy in
the eyes of consumers and ultimately, marketshare.
«In
the eyes of the consumer, quality is often inferred by what they see on supermarket shelves and back bars.
Transparency and authenticity are gaining an increasing importance in
the eyes of consumers.
It was not successful because the slogan didn't match the reality in
the eyes of the consumer.
Five interlinked and interactive platforms showcase the range, the process and the opportunities for product innovation in addition to revealing interesting information regarding the relevance of Colouring Foods both in the market and in
the eyes of the consumer.
Research from Technomic even shows that ABF foods are perceived as being healthier and more delicious in
the eyes of consumers.
Infant formula group Wattle Health is understood to have struck an Australian distribution agreement with a large pharmacy chain to bolster the brand in its home market, which is considered crucial in building long - term success in
the eyes of consumers in China.
In
the eye of the consumer, the packaging of a product plays a fundamental role in the preservation of a brand's image.
Dutch company Innovative Fresh has pioneered a new model for monitoring fresh produce quality at retail through
the eyes of the consumer.
The agency's first job, he concedes, will be to figure out what those values are: «At the moment, we don't know what the brand values of the international space station are in
the eyes of the consumer.»
McCartney's faux - fur and faux - leather apparel and accessories helped to elevate the materials in
the eyes of the consumer, serving as an example for other brands and a resource for Kering's entire portfolio, which now also includes Balenciaga, Christopher Kane and Brioni.
Additionally, its appeal in
the eyes of consumers spans fashion, as well as consumer trends towards activewear and in this case, conscious consumerism.
In
the eyes of the consumer, a creative atmosphere justifies $ 400 dresses and $ 100 cake stands because the store itself is exceptional.
While there are still issues I have with Nintendo, it's clear that the company is trying to do right in
the eyes of the consumers.
In a year when midsize sedans are offering more luxury for a lower price tag, the 2008 Nissan Maxima may struggle to stay relevant in
the eyes of consumers.
Hence it will also make an AMT more attractive in
the eyes of the consumer I think.
These electric cars are meant to lower a company's corporate average fuel economy ratings and to help green up its image in
the eyes of consumers.
It's no secret that automakers are making the push toward the electrification of vehicles, and finally, plug - in hybrids are starting to make way in
the eyes of the consumers.
Excellent safety ratings on the vehicle make it a great value too in
the eyes of consumers.
«Our long - term goals are to increase brand awareness and to elevate Suzuki in
the eyes of consumers in terms of product image, quality and desirability,» said Cam Smith Arnold, American Suzuki's director of corporate brand marketing and communications, at a media preview for the vehicle.
While traditionally an academic bookstore, Blackwell's hopes that these pop - up shops will increase their brand recognition in
the eyes of consumers, and offer more shopping opportunities at the same time.
But without a major breakout title to line up for this holiday season, now is the time that indies — both publishers and authors — can catch
the eyes of some consumers who are determined to feed their reading habits this month.
At the time, publishers were reportedly hesitant to sign on to Amazon's plan, worrying the effort could devalue books in
the eyes of consumers.
There are devices that can do it all, at least in
the eyes of the consumer, and then there are devices that fail to live up to the expectations of the people who are investing the serious money behind the product, the publishers.
The idea is to make piracy not worth it in
the eyes of the consumer, not the pirate.
One thing that could make a big difference in
the eyes of consumers is to offer a larger version of the Kindle Voyage, perhaps a Kindle XL with a 7 - inch or 8 - inch E Ink screen.
Following the full - court public - relations and press offensive documented above, which was clearly intended to secure control of pricing and legitimize prices in
the eyes of consumers, Mr. Sargent signed his name to a blog post on Tuesday that further addressed some of those issues.
Unworthy writers shall get a negative review and thus have their work deflected from
the eyes of the consumers who rely on that book reviewer to protect them.
Lenovo mobiles have caught
the eye of consumers with their great display, battery power and other features.
According to an independent survey conducted by market research firm ChangeWave, Apple's iPad still has no real competition in
the eyes of consumers.
In protecting the perception of premium and super-premium pet foods in
the eyes of consumers, pet specialty retailers shoulder a critical responsibility and gain an unmatched opportunity.
«Chicken» can be listed as an ingredient which looks better in
the eye of the consumer than «chicken meal».
They should make a conscious effort to see the store, the employees and the inventory through
the eyes of the consumer.
«So we look at driving, growing the brand story through
the eyes of the consumer, their stories and how they identify with Marriott.»