As a
facet of helping clients develop that platform, we evaluate the full
range of marketing resources and tools the firm employs, including business - development programs for existing and new clients; marketing communications and public relations; Web sites and other electronic communication vehicles; printed collateral; pitch and proposal generation systems; protocols for gathering and analyzing competitive intelligence and for conducting market research; CRMs and other databases; and strategic business - planning procedures at the firm, industry, office,
practice, or client levels.