For some businesses, the critical
factor for customer loyalty is location.
Not exact matches
Plus, one of the most important
factors for successful branding is consistency; if you change too much too quickly or at an inopportune time, you could interfere with your existing
customers»
loyalties to your brand.
Secondly,
for maintenance services like plumber, electrician, there is a considerably low
loyalty factor due to lack of personal connection &
customers are mostly motivated by cheaper cost points & discounts; which is definitely not a sustainable strategy
for any company.
When you
factor in the expense of trying to reach new
customers and the high lifetime value of each individual
customer,
loyalty needs to be a top priority
for every business.
Take a listen to the 115th episode of the Social Zoom
Factor podcast
for a deep dive into this topic and hear case studies about brands that are putting up barriers and brands that are tearing them down and making the decision to be human, own their mistakes and put relationships and long term
customer value and
loyalty first.