Here are five surprising
facts about book marketing today that show just how lucrative indie publishing can be: The majority of book sales are not from best sellers.
Not exact matches
Digital
books made up
about 20 % of the
market last year, roughly the same as they did a few years ago, a
fact that has traditional publishers almost gloating.
I was actually taking a look at a
book by Philip Kotler, Kellogg on
Marketing, where he was talking
about people will buy from you based on the
fact that they can self - identify you.
The Big Short, a
fact - based drama based on Michael Lewis»
book about the collapse of the housing
market, has plenty going for it, including the participation of such well - regarded actors as Christian Bale, Melissa Leo, Steve Carell, Brad Pitt, and Marisa Tomei.
In
fact, ten of those
books were sold in one day thanks to a listing on a site (E-reader) that I found out
about through Author
Marketing Club.
I recently had the pleasure of attending a local seminar
about marketing with a
book and speech, in
fact that was the tile.
It's not exactly the viral
marketing campaign that, say, turned us all onto Jib and Jab — but, in
fact, letting your followers at Twitter and your friends at Facebook, and so forth, know
about your current or upcoming work is just a smart, core component of a comprehensive
book promotion campaign.
Guerilla
Marketing Weapons, in particular, will be a hugely valuable read for authors out there who have clued into the
fact that endlessly tweeting
about your latest Kindle Free day may not be the surest path to selling lots of
books.
at The FutureBook, The Bookseller's Philip Jones explores the
fact that «We have for so long thought of Amazon as a dominant player in the
books market, that we might have forgotten to think
about what will happen when the giant retailer stops growing.»
Which is ridiculous for the indie author without the time, resources, or know - how to get their
books on the
market, but is, in
fact, ideal for the authors who want to make the crucial — albeit difficult — decisions
about where and how to
market and sell their e-
books.
Add this
fact to the points made above
about demographics, longevity and inspiration of other marketers, it makes sense to try to
market children's picture
books on Pinterest.
Given the interest in the China
book market and its relative opaqueness, I thought I'll take a crack at summing up a few
facts and themes
about the state of translation of foreign
books in China, as voiced in the Chinese press.
Barnes and Noble has an 8 %
market share, which is kind of surprising when you put it this way: Nook has at least 4 times the
market share of Google Play
Books, which only makes up 1 - 2 % of the current ebook
market (that's really pathetic considering how powerful Google is and the
fact that their ebook app comes preloaded on just
about every Android tablet and phone).
A one - page sell sheet is free of
marketing language; it simply offers quick and concise
facts about your
book.
Mr. Daniels, here's how I know that you both don't know the
book industry very well, and haven't even bothered to read this (or any other) discussion thread on the topic: while your analysis
about real costs probably seemed clever and on point, it is in
fact irrelevant because, as has been pointed out several times, minimum wage workers are not the
market for
books.
Recently I wrote a long post
about cutting edge
book marketing strategies: a lot of that stuff can be outsourced; in
fact I'm going to focus on building a step - by - step todo list you can use, just give to your VA and let them take care of everything (I may, eventually, set up some kind of service where you hire a VA from us to do everything, that way I can train them myself to know exactly what to do... but that's a long way off, because honestly I'd rather just focus on writing my own
books).
In
fact, you're reading
about one of the most innovative
book PR firms and
book marketing firms... ever.
Just think
about how a great
book by an unknown will compete with a brand name author... Yes, life is tough, but again... why doesn't Amazon address the
fact that it makes most of its money off of the same old same old,
books that are either «built» by big publishers or by indies who often combine formulaic storytelling with full on
marketing.
Everything
about Chen and Yair's
market - themed food setup is just fab — they had tons of stations, plus a cocktail car, a beer car, and a candy buffet — but the
fact that they stuffed a real - life, full - size kayak with watermelon, grapes, mangoes, passionfruit, and more for their guests to dip into during the night makes this wedding truly one for the
books.