"Fake testimonials" refers to false or deceptive statements or reviews that are written or given by individuals or companies to promote or praise a product, service, or brand. These testimonials are not genuine or honest, and their purpose is to mislead or manipulate potential buyers or customers.
Full definition
Many companies create fake reviews and
post fake testimonials on their websites with the goal of attracting more customers.
Posted by Victoria Strauss for Writer BewareReaders of this blog may remember The Albee Agency, a so - called PR firm run by one Mike Albee, which posted
fake testimonials from well - known authors and was outed by me and others.
Posted by Victoria Strauss for Writer Beware Readers of this blog may remember Mike Albee of the infamous Albee Agency PR service, who filled his website
with fake testimonials from well - known writers and allegedly plagiarized another publicist's websi... -LSB-...]
«Showing our customers that we are a legitimate organization that is successful is so important when so many websites hide
behind fake testimonials and data,» says Kerry Gustafson, owner and chief resume writer at Simply Great Resumes.
«Companies can
fake testimonials, they can get Facebook likes but the one thing they can't fake is how happy their employees are with the business and that's a huge thing.»
As we mentioned, there are many other stock photos in used by the scam, all the way from
fake testimonials to fake Twitter and fake Facebook accounts.
While our clients are often tempted to repeat traditional tactics they've seen dominating the airwaves, such as speed - and - greed talk,
faked testimonials, and a hyper - focus on the size of firms and settlements, Network Affiliates now steers lawyers away from these communication strategies.