The SEC also claims that Centra's ICO used paid endorsements from the likes of Mayweather and DJ Khaled, a music producer famous for his 2010 hit All I Do Is Win, to attract unwitting investors, and created
false marketing material which included the names of fictional executives.
The agency further stated that Sharma and Farkas created
false marketing material, including fictional executives.
Not exact matches
Can't wait until the next game he praises so I can dissect just how much «
false advertising» there is in it's
marketing material.
Motorcycle Engine in smart Car Hybrid Technologies to Produce Electric Smart Car More about the Smart Vending Machine PlaySmart.jp SMART Car Vending Machine Only Dispenses
Marketing Materials,
False Hope The Green Picture: A smart Vending Machine
For a claim to be misleading, it must be proven that: (i) a representation (i.e., an advertising or
marketing claim) has been made, (ii) to the public, (iii) to promote a product or business interest, (iv) that is literally
false or misleading (or with a
false or misleading general impression) and (v) the claim is «
material».
In other words, it is also necessary to ensure that
marketing materials for contests are not
false or misleading generally.
The SEC also alleges that to promote the ICO, Sharma and Farkas created fictional executives with impressive biographies, posted
false or misleading
marketing materials to Centra's website, and paid celebrities to tout the ICO on social media.
In addition to the other charges, the SEC alleges the company posted
false or misleading
marketing materials to its website and paid celebrities to «tout the ICO on social media.»
Additionally, they fraudulently promoted their company's ICO with «fictional executives with impressive biographies,» while sharing «
false or misleading
marketing materials.»
The pair reportedly «created fictional executives with impressive biographies, posted
false or misleading
marketing materials to Centra's website, and paid celebrities to tout the ICO on social media».
The SEC further alleges that on the ICO's promotional
materials the founders had created «fictional executives with impressive biographies» and posted «
false or misleading
marketing materials».
He also took a look at the site and
marketing material, noting that it «makes use of affiliate links to spread quickly with potential
false testimonials and reviews» and «uses colorful, exaggerated language.