Amid a field of unknown and untrusted alternatives,
a familiar brand logo, jingle or tag line provided the much - needed cognitive shorthand to help shoppers confidently choose.
Not exact matches
Only the edge of Canada Goose's
logo is visible, but the design of the jacket, which includes the Toronto - based clothier's signature fur trim, should make the
brand obvious to anyone already
familiar with it.
«As a marketing tool, the strength of the corporate
logo is that it can have multiplying effect on traditionally luxury product as people are more
familiar with a
brand that almost everyone at some point has bought, whether it's affordable furniture, a courier company or a pharmaceutical giant.»
Sportscar365.com reports that the Corvette C7.R will be wearing Corvette Racing's
familiar Velocity Yellow and Black livery
branded with the
logos of Konica Minolta and Michelin Tires as sponsors.
Identifying features of the BMW Concept iX3 include a closed - off BMW kidney grille with
familiar BMW i car graphic, BMW i Blue accents around the kidney, around the
brand logo at the front and along the side skirts, and a diffuser element in the same colour integrated in the rear apron.
With the exception of an etched «G»
logo toward the bottom, a camera in the left - hand corner, and a Google -
branded fingerprint sensor that unlocks «faster than any smartphone,» the Pixel 2's unibody is a
familiar sea of glass, soft - touch plastic, and «hybrid» aluminum.
It's a lot like encountering the Nike
logo on watches or the Adidas
brand on bottles of aftershave: a
familiar name in an unusual context.
Where the old
familiar logo was, the Microsoft
branding now sits proudly above the 5 - inch display.
The interface uses the rectangular tiles that we're all
familiar with on Xbox devices, and it's
branded on the back with the Xbox
logo.
The new
brand, redesigned for the first time in 45 years, leverages many of the
familiar attributes and visual elements of the trusted Realtor ® mark, including the very recognizable blue color palette, but moves the
logo from a flat two dimensional image to 3 - D, adding further depth, dimension and elevation to the
brand.