The goal of this activity is to get as many people as possible around the world
fascinated by plants and enthused about the importance of plant science for
agriculture, in sustainably producing food, as well as for horticulture, forestry, and all of the non-food products such as paper, timber, chemicals, energy, and pharmaceuticals.
Cleghorn soon became
fascinated by botany, and after studying plants and trees for several years, he began to give speeches about the failure of
agriculture in India, catching the attention of the Indian administration.