Dubbed Huawei Watch «Elegant» and Huawei Watch «Jewel», the models are aimed at women, an increasingly common strategy in the crossover
fashion wearables market.
Not exact matches
Shoppers can only purchase the
wearable online or by appointment at certain trendy boutiques in London, Paris and Tokyo, as the tech giant tries to
market the gadget as a must - have
fashion accessory.
Make can yourself and your
wearables visible in
markets and events the
fashion brands frequent, like Decoded Fashion and Third Wave F
fashion brands frequent, like Decoded
Fashion and Third Wave F
Fashion and Third Wave
FashionFashion.
Kate Spade gets into the
wearable tech game No matter where you fall on the
wearable tech debate, the
market is still growing, and
fashion brands feel the need to get on board.
«From sports to
fashion to health, the
market for
wearables is huge, so there is a great opportunity here for companies to listen to the demands of consumers and shape their products accordingly, which will also enable the devices to stand out in this incredibly competitive marketplace.»
This is the first smartwatch in the HUAWEI
wearable family and is also the first watch on the
market to truly bridge the gap between
fashion and technology.
The new touchscreen
wearable will be one of the over 300 different hybrid and full smartwatches that will be made by Fossil, which is also making and
marketing devices for other
fashion brands like Michael Kors, Skagen, Diesel, DKNY, and Marc Jacobs.
A few months ago, traditional watch and
fashion accessory maker Fossil unveiled its first foray into the
wearables market, which included a solitary Fossil Q Founder Android Wear smartwatch.
«With the acquisition of Misfit, Fossil Group will be uniquely positioned to lead the convergence of style and technology and to become the
fashion gateway to the high - growth
wearable technology and connected device
markets.»
Apple has just recently partnered with
fashion brand Hermes to offer something even more luxurious on the
wearable market and TAG Heuer isn't going to take things sitting down.
Having lost interest in what was deemed a business failure, the
wearable market was salvaged by
fashion and luxury brands instead.
«We think smartwatches will be a $ 10 billion
market over time, but traditional watches,
wearables and the
fashion component [are] really important.
Apple takes a unique
marketing approach with its first - ever
wearable that puts it right on the wrists of big names in the
fashion and music industries.
Finally, the company says that it is launching its smart
wearables in many new countries throughout 2017, including Mainland China and Brazil, which each have enormous potential
markets for a popular
fashion brand like Michael Kors.
That's right, another traditional
fashion brand looks set to join the competitive yet stagnant intelligent
wearable market, and although the world - renowned Austrian producer of cut lead glass isn't ready to share, well, anything specific about its rookie smartwatch effort, we're expecting a decidedly luxurious release.
A report from analyst firm Canalys explains why
fashion brands are foraying into the
wearable market.
The smartwatch
market has seen rapid growth in the last couple of years, and with the rising demand among users, not just tech companies but even luxury /
fashion brands are jumping on the bandwagon to fill the gaps in the
wearables market.
«Fossil Group's design, scale, speed to
market and unrivaled portfolio of
fashion brands, coupled with our cloud and app platform, and tech and hardware innovation, have pulled us ahead of the
wearables pack,» he continued.