By 2000, having ditched the pay - per - rental model in
favor of monthly subscriptions and no late fees, Netflix offered to be acquired by Blockbuster for $ 50, but the brick - and - mortar chain wasn't interested.
Also in
favor of purchasing on Amazon: I have added this to my
monthly subscriptions AND saw the product for sale in my local grocery store for twice the price
of the regular Amazon purchase price!
But even with the yet to be clarified non-traditional
subscription model, which promises to ditch the
monthly fees in
favor of something more «flexible» and «unique,» Jones» figure seems rather... optimistic.
There is more
of a move towards the Internet because you do have a little bit more freedom
of choice, people do have — when it comes to television, they find they don't need 700 channels, they just need a handful
of channels that they watch all the time and that they are willing to pay a
monthly price for that, it's most
of the time less than cable, and I think that's an interesting other notion that traditional services with the judicial pricing is fading out in
favor of, and I think that that was another piece that Mary Meeker brought up, is the idea
of the
subscription that
subscription services on the Internet are also kind
of all the rage being able to subscribe to things that you receive on a regular basis, Office 365, Acrobat, they are all on
subscription services, a very model
of how we purchase these things is changing as well, and that's all due to the Internet.