In an even bolder move, Rowling published the
ebooks through her own site only a few weeks ago and gave several other
online retail booksellers the take - it - or - leave - it deal of a lifetime: other
retailers» customers can go to their
favorite online book sites to purchase the books, which diverts them to Pottermore for the sale, then the original
retailers will still send the
ebooks to the consumers» e-reader devices without requiring the downloading to a computer and transferring via cable that many customers have to rely on when purchasing books from sites other than the one that markets their e-readers.