Heinz aren't likely to feel too bad of a squeezecompared to the broader markets because a man or woman is very unlikely to give up his afternoon Coke or switch to an off - brand chocolate bar because he suffered a pay cut or temporary job loss.
The problems faced by the «squeezed middle», on low and middle incomes, who feel that the rewards of working hard are too little compared to those whose stellar salaries are not matched by results.