A
few months after the Boardlist launched, following a beta period, it touted more than five dozen active searches and one early success: The site facilitated Martin's appointment to the board of
Challenged, an app that promotes social media
challenges along the lines of the ALS
ice -
bucket phenomenon.
In each one, someone would say a
few words, then dump a
bucket of frigid
ice water over his or her head before
challenging someone else to do the same.