Hackett adds that a good product categorizing tool which defines important similarities and points of differentiation will help a retailer in the following ways: • Determine which items fall into the good, better, and best within each
category and
sub -
category • Develop guidelines for choosing new products to add to their assortment • Identifying brands that should be expanded or contracted based on growth and strength trends of each brand within their assigned
category • Determine how much space should be allotted to each
category based on space to sales movement • Determine merchandise locations and prioritize brand positioning • Develop advertising strategies based on these trends • Build a story line for the products in their store • Provide training materials for staff to communicate these
categories to the consumer and the differences between them Here's a
few more tips from Hackett: Categorize: A great buyer develops strong tools to categorize and
sub-categorize their business.