When São Paulo's ban on outdoor advertising went into effect in 2007, it left the city's billboards looking something like Jessica Mein's paintings: sun - blanched color
fields with the scaffolds showing through, like perspective grids held up to the sky.
Saatchi, which is owned by France's Publicis Groupe, SA, chose LifeStraw over a
field of competitors that included a reusable controller to improve the distribution of IV fluids, a collapsible wheel that can be folded down for easier storage when not in use on bicycles or wheelchairs, an energy - efficient laptop designed for children in developing countries, a 3 - D display that uses special optics and software to project a hologramlike image of patient anatomy for cancer treatment, an inkjet printing system for fabricating tissue
scaffolds on which cells can be grown, a visual prosthesis for bypassing a diseased or damaged eye and sending signals directly to the brain, books
with embedded sound tracks to help educate illiterate adults on health issues, a phone that provides telecommunications coverage to poor rural populations in developing countries, and a brain - computer interface designed to help paralyzed people communicate via neural signals.
In Stage and Twist a child drinks a mixture of Pepsi and Coca - Cola, a giant puzzle is played by two half - naked young men, an iconic work by Yves Klein is re-enacted
with the artist leaping into the void and hitting the pavement below and a group of workers assemble a monumental sculpture out of
scaffolding in an empty
field.