So, if you try running paid ads with Google Adwords, they will automatically by default show you the Last - click attribution option, (which gives all the credit for a sale or conversion to
the final ad click).
Not exact matches
Siddharth Bharath, writing at Unbounce, suggests a
click - through landing page, which is an intermediate page between an
ad and a
final destination (shopping cart, for instance).
One
final consideration — the
ad itself is only the first part of the battle, since once someone
clicks on your link, what happens next?