Many of the companies using crowdfunding today are actually organizations with their own substantial PR and marketing budgets — as well as a full back - office support staff of internal PR people, marketing experts and
financial backers fueling and helping their campaign.
And they are usually motivated by selfish and short - sighted desires including looking after their finacial
backers in the case of many politicians, or chasing short - term
financial gain in the case of the bosses of the fossil
fuel industry.