The
advantage with multivariate testing is that you can
find the optimum combination of website elements in a shorter space of time and achieve significant improvements in the website's performance; the disadvantage is that it takes a
considerable amount of traffic to get accurate results.
Businesses like Bitcoin Pride are taking
advantage of the same opportunity, allowing them to crowd - fund tens of thousands of dollars of capital when doing so before would have required
finding a single angel investor and giving them a
considerable degree of control over ones business.