Based on survey data from ad tech
firm Rocket Fuel charted for us by BI Intelligence, the majority of people in a December 2014 survey said they would be comfortable sharing their health and fitness data (56 %) and their diet data (56 %) to get more personalized advertisements.
Digital advertising
firm Rocket Fuel saw its shares drop 7 percent after it named Randy Wootton, a former executive at Salesforce.com and Microsoft, as its new CEO.
Not exact matches
Advertising technology
firms such as TubeMogul,
Rocket Fuel and Tremor Video face fierce competition from online advertising giants Facebook (fb) and Alphabet's Google (goog).