Sentences with phrase «firm branding efforts»

Law firm branding efforts have, for the most part, always come up short because they rely on slogans or tag lines rather than focusing on the benefit a client receives by working with the firm.

Most law firm branding efforts aim to create a reputation within the firm's target markets for some specific quality by which the firm wants to be... more»

Most law firm branding efforts aim to create a reputation within the firm's target markets for some specific quality by which the firm wants to be known or for which it wants to «stand out.»

Not exact matches

Even though renaming is in a firm's interest to promote its brand, it sows confusion across the cybersecurity community and frustrates efforts to obtain accurate data on incidents and threat actors.

But while the deals may be beneficial to some extent, in that they might save courts and administrative bodies, such as patent offices, time and effort, they allow branded drug firms to charge monopoly prices and in a typical deal there may be a two to three year delay in a cheaper version becoming available.

With the launch of the current Lancer and Outlander, the red - diamond firm essentially bet the farm on two platforms, revamping its showroom lineup in an effort to remake the brand and land new customers.

In an effort to boost the DS brand's identity - PSA's luxury car wing - the firm has pulled out all the stops for its first upmarket SUV.

Dog Rocks has joined forces with Matrix Partners Ltd., a pet industry marketing, brand - strategy and communications firm that will help support Dog Rocks» efforts in publicizing and marketing the brand in the United States.

Six trucking firms operating in the Ports of Los Angeles and Long Beach are deploying trucks powered by Cummins Westport (CWI) near - zero ISX12N engines (earlier post), and fueled with Clean Energy Fuels Corp.'s Redeem brand renewable natural gas (RNG) in an effort to reduce emissions and improve air quality in... Read more →

One area that is consistently overlooked in the branding efforts of many firms: consistent, strategically embedded media exposure.

If firms wish to stretch out their online branding efforts — for whatever reasoning they choose — they must expose their content to new audiences.

Direct traffic is often the result of a firm's expanded marketing efforts in offline media, social media, referrals and networking and is heavily tied to the strength of a firm's brand.

Regardless of what brand the firm chooses to adopt, however, the branding efforts are always applied by the seller to the buyer, a one - way message from the firm to its market: the firm wants to influence what the market thinks of when it thinks of the firm.

Benchmarking the raw size of those websites was interesting to me because, in my opinion, legal web marketing is currently going through a big change; with firms moving from a single domain presence to more of a multiple brand / multiple website effort, ie.

As you can see, a lot of time and effort goes into building a law firm brand.

Between blogs, wikis, group publishing and collaboration efforts — not to mention content mixing and syndication — the number of web brands under firm control is set to explode.

You may not have planed it or made a focused effort to shape people's ideas about your firm, but your brand is out there nonetheless.

He noted that firms instead of devoting «effort and capital» into developing their own brands and building better relationships with clients, were spending «effort and capital developing the brands of claims companies».

Law firm networks such as Lex Mundi, TerraLex, Meritas, InterLaw have been working since the late 80s to extend the reach of mid-sized firms through global branding, expertise sharing and other cooperative efforts.

Jay Harrington is an attorney and co-founder of Harrington, where he leads the agency's Brand Strategy, Content Creation and Client Service teams to help lawyers and law firms increase market awareness and improve business development efforts.

The first small steps towards a more consumer - oriented branding approach in the Canadian legal market might already have been taken when we recently saw three prominent Ontario personal injury firms team up on a joint marketing initiative under the banner of the «Personal Injury Alliance» in order to pool some of their respective marketing budgets into a collective effort with high cost / high production value commercials in order to obtain more bang for their buck as it were.

4] As a publisher, I have often advocated for firms to let us come in and review their intellectual capital to determine what could be consolidated, streamlined, and published in an effort to capitalize on the brand and find additional revenue streams for the firm.

Americans elevate legitimately published (in contrast to self - published which can be the kiss of death for your brand) authors to a special status and attorney PR and law firm marketing efforts are even more effective when an attorney has Author Status.

Once your brand image has been established, the key to aligning branding with increased revenues lies in a law firm's effectiveness in diffusing its brand image in every aspect of the firm's marketing efforts, and the online credibility of your law firm is as important to a brand as offline credibility.

Ian and the marketing team at Freeborn & Peters have been recognized six times by the LMA's Your Honor Awards program, including for their work in business development, brand identity, digital communications, and contributions to the firm's recruiting efforts.

For example, if you know your target clients are looking for the most reasonable fees, you may want to focus your branding efforts on the value your firm provides.

The rise of the intangible law firm will be aided and abetted by more sophisticated law firm marketing and branding efforts, too.

Good branding and other marketing efforts do not replace good lawyering, but for most firms, trying to differentiate you from an «apples to apples» comparison is getting more and more difficult to do.

As recently revealed by Samsung's Chief Marketing Officer Marc Mathieu, the Galaxy Note 7 fiasco forced the firm to put more effort into promoting brand trust and not individual products themselves, and the award - winning «Dream of an Ostrich» ad that can be seen beneath this writing is one of the first examples of that newly adopted strategy.

Corporate Social Responsibility Advocate (2007 — Present) • Advocate social responsibility and brand goodwill throughout local communities through the development, organization, and implementation of various programs and events, selected from many applicants to represent the Dallas district • Work closely with community leaders, organizations, and business representatives to assess potential program and event needs as well as tailor efforts to community demographics for maximum positive impact • Coordinate all logistical and financial aspects with firm management and other interested parties