In addition to traditional law
firm branding issues, the Internet presents some additional considerations.
Not exact matches
The
firm also provided updates on its drug price increases — an
issue that CEO Brent Saunders, who has pledged to limit
branded price hikes to the single digits, has turned into a pet project.
«Political polarization and the widespread use of social media are the chief reasons that it's increasingly difficult for
brands to remain neutral on societal and political
issues,» says Gene Grabowski, a partner at crisis communications
firm KGlobal.
They are so afraid of being
branded an intolerant, a «modern - day» bigot, and what some would characterize, we who take
firm stands on most
issues, «pharisees.»
For farmers, the project represents a mixed bag, said Mark Atlas, an attorney specializing in water
issues for the Sacramento
firm Downey
Brand.
Instead, Porsche is moving heaven and earth to make the 960 the lead car for the new Mimo platform, which still has not been signed off due to political
issues and a lack of a
firm commitment on part of the other
brands involved.
My newest column in The Lawyers Weekly looks at the
issue of law
firm branding in the online context.
Other
issues include: when and how many domains to keep in a
firm's portfolio, the use of
branded - domains - vs - keyword - driven domains, and how I decipher when a domain has enough value to purchase from a third party.
A South Wales law
firm has created a specialist motoring
brand to offer expert advice and representation to drivers on
issues such as loss of licence.
If you provide
brand communications services or need to promote a
brand while avoiding consumer protection
issues, call or contact the
firm for an initial consultation at no cost to you.
Excepting 20 or so elite,
brand - differentiated
firms that handle high - value, price - insensitive matters, law
firms are confronting two systemic
issues: (1) delivery; and (2) structure.
All the highlights from the inaugural LegalWeek CONNECT conference at London's Institution of Engineering and Technology, where general counsel, senior law
firm partners and High Court judges discussed
issues including innovation, cybersecurity, diversity and inclusion, law
firm branding, legal technology and artificial intelligence
Delivered by Corporate and Commercial Solicitor, Mohit Pasricha, Head of the
firms Sports Law Team, the talk held at the
firm's offices in Savoy Hill London WC2 will offer an insight into current
issues relating to
brand protection.
Intractable trademark problems are rare these days, but few
firms are as well equipped as this one to handle complex and multifaceted
brand - related
issues; the outfit's team of experts is substantial and they artfully cross the prosecution - litigation divide.
The thing is, lawyers aren't cans of Coke: a law
firm can't
issue a
brand promise about what each and every interaction with its lawyers will feel like.
Imagine a legal business model for the franchisee where there are NO existing solicitors
firms already at «the coal face» with potential conflict where uniform
brand, values, quality, outdated fee structures and legacy systems, policies and governance would be an
issue.
And here we come to the crux of the
issue for law
firms: a
brand needs to be controlled.
Beyond NSA and snooping
issues it is just
brand protection (the
firms) to treat sensitive content appropriately.
Cross-border payments company FairFX can now self -
issue Mastercard -
branded cards, a capability the company said enables the
firm to have multiple options when...
Universum, the employer
branding firm that surveys over 400,000 students and professionals worldwide on career - related
issues, pulled their data and compiled the top five personality traits employers look for in job candidates.
When implementing personal
branding, you will state that your law
firm handles a wide range of family law
issues and that you are the go - to attorney for child custody cases.
However, it must align with and include the
firm's overall
branding; if the two don't align, then you have a bigger
issue.