Law
firm client alerts and publications, as well as standard templates, are available to in - house attorneys in the Legal OnRamp community, enabling them to answer legal questions without starting from scratch each time.
Launched in 2007, Lexology is a daily newsfeed of law
firm client alerts, articles and blogs delivered to the desktops of senior business lawyers worldwide on a daily basis.
Online legal information site International Law Office was launched in 1998, and Lexology, a daily newsfeed of law
firm client alerts, articles, and blogs, in 2007.
The article reviews HubStreet, a professional networking site; TransactionSpace, a site to manage the process of closing a deal; and myCorporateResource.com, a site that aggregates and organizes law
firm client alerts and brief papers.
Law
firm client alerts typically provide in - depth analysis and thoughtful perspective on developments in the law.
Last week, I wrote about another legal research site, Casetext, that is planning to do something similar by adding law
firm client alerts distributed via JD Supra.
Not exact matches
Linkenheimer accounting
firm on Wednesday issued an
alert to its
clients regarding Franchise Tax Board notices that included penalties for taxpayers who failed to file on time due to fire losses.
In an
alert to
clients, attorneys from the law
firm Olshan describe the scope of the legislation as «unduly burdensome, excessive and inequitable,» and warn that «it could have a chilling effect on shareholder activism and proxy advisory work that have a specified presence in Texas, which, in turn, would help entrench management and the Boards of underperforming Texas - based companies.»
Democratic lobbyist Tony Podesta, brother of ex-Hillary Clinton campaign chair Jon Podesta, has
alerted clients he's departing the lobbying
firm he founded, amid reports that Mueller's investigation was looking into him and the
firm for possible violations of the Foreign Agents Registration Act.
«Congratulations to
Client Carlton Fields on Launch of New Innovative Website Main Great Tip to Prolong the Longevity of your Law
Firm Email
Alerts and Newsletters»
One issue to keep in mind - if you send an email
alert on a «niche» topic (e.g., new IRS ruling) to a broad audience (e.g., all of the law
firm's corporate
clients), then the clickthrough rate will certainly be lower than if the
alert was targeted at a «niche» audience (e.g., solely the
firm's tax
clients).
Moreover, because email marketing software allows you to identify clicks down to individual subscribers (e.g.,
[email protected] clicked to read the full tax
alert), studying clickthroughs also enables a law
firm to pinpoint the interests of individual
clients.
It has long been true - even before online marketing became the norm - that
Firms did their best with narrow gauge
client alerts and newsletters.
Law
firms and other
clients using our email marketing software know that we stress deliverability, and to that end offer a host of advanced tools to maximize the deliverability of our law
firms» email newsletters,
alerts and invitations to their subscribers» inboxes.
Creating Google
alerts for your
firm's big
clients as well as key phrases relevant to your practice group will help you in your search.
This suggests that law
firms should continue to view email marketing as a viable channel to «promote» their «expertise» to
clients and other contacts via
alerts and newsletters.
I think the
firm should brand all of its properties (directories, lawyer blogs, SM,
client alerts, etc.) under the same banner and provide a consistent user experience.
Of course, your law
firm's email
alerts and email newsletters must remain RELEVANT - don't blast out an email about the Supreme Court's latest tax ruling to ALL the
firm's
clients.
So the lesson to take away is that as your competitors cut back on branding initiatives, email
alerts and newsletters remain the perfect mechanism to cost - effectively reinforce your
firm's expertise with
clients on an ongoing basis.
A simple subscription box positioned at the top of the the lefthand or righthand column of a blog can pick up new subscribers for a law
firm's email
alerts from prospective
clients, journalists and other visitors who find the blog through the search engines.
Not surprisingly, Friday and the weekend are really BAD times for law
firms to send email newsletters and
alerts to business
clients.
New research from MarketingSherpa highlights the importance of making sure your law
firm email
alerts are properly targeted to
client interests, and that you adhere to a reasonable frequency.
The case for law
firms investing is email marketing is that it is low cost, targeted and measurable (for example, with email
alerts, you can demonstrate how many
clients (and which
clients) are opening your emails, and clicking to read the full articles).
Many law
firms engage in email marketing - primarily by sending periodic email newsletters and
alerts to
clients covering emerging legal trends and developments, or email invitations for upcoming seminars and other events.
Learn what tools are available to maximize deliverability of
firm email
alerts and newsletter past filters and into
client inboxes.
As yours truly blogged last week, law
firms may want to follow the lead of other marketers and more fully embrace email newsletters and
alerts as a low cost, targeted and measurable method for reinforcing expertise with existing
clients (who expect to continue hearing from their lawyers about breaking legal trends relevant to their businesses).
The bottom line is that targeted law
firm email newsletters and
alerts remain a low cost marketing tool that resonates well with existing
clients and will regularly remind them of the
firm's expertise so they think of your
firm first when an opportunity for new business arises.
As ISP's and corporate IT departments employ more sophisticated filtering tools to block spam and other unwanted email from reaching the inboxes of their employees, the risk increases that your law
firm's own legitimate email
alerts and newsletters will be blocked and won't reach your
clients.
Many law
firms will have a recent news section (which might also include links to
Client Alerts and other publications by its lawyers) on their website.
Since choosing LexisNexis Newsdesk, Womble Bond Dickinson has been able to send regular, targeted newsletters to specific people and teams within the
firm to
alert them to news about any of their
clients, sectors or related topics.
Clifford Chance has become the first English
firm to sign up to Prosperoware's
client value management solution Umbria, which enables
firms to create matter plans, budgets, and pricing, and provides partners with a platform to monitor delivery via interactive web - based dashboards and email
alerts.
When corporate counsel were asked what types of law
firm - generated content they found most valuable, 77 percent said
client alerts and 76 percent said practice group newsletters, while only 35 percent answered blogs.
Most law
firms make the mistake of creating
alerts and sending them out online to past and current
clients.
They've got to go through their Rolodexes and PDAs and figure out which contacts to contribute to a central repository, adding information about those
clients — like what sort of work the
firm does for them and what
alerts they might want to receive.
Users of the app can easily view short bios of the
firm's attorneys, access
firm news and
client alerts, and get information about MoFo offices.
Since professional advancement includes both development of and recognition of expertise as well as
client development, partners need to be
alert for opportunities for promotion of other lawyers within the
firm.
It is our role to
alert our colleagues, and in some cases our
firm clients directly, with information about new legislation and changes to existing legislation.
One example of this might be using content that was created for a
client alert to be reused for the
firm's blog or website.
Law
firm marketing and business development professionals might want to be able to search an intranet to assemble a presentation, or put together a
client alert for a certain practice and a certain industry.
However, there may be instances when a law
firm that is trying to win new business may want to use part of a
client alert or memo as part of its pitch or proposal.
Every year, the nation's largest law
firms produce thousands of
client alerts, briefing papers and memoranda on a range of corporate, regulatory and industry issues.
When corporate counsel were asked what types of law
firm - generated content they found most valuable, 77 percent said
client alerts and 76 percent said practice group newsletters, while only 35 percent -LSB-...]
To create an
alert, go to the Google
Alerts page (www.google.com/
alerts) and enter a text string that contains the name of the person or topic that you want to monitor (for example, your name, your
firm name, a
client's name or industry).
«Say what you like, it's hard to deny that this is actively defrauding the copyright holders and if you had just bid hundreds of millions for the broadcast and later Internet rights to a major event how would YOU work to defend those rights and ensure that you could later monetize that content -LSB-...] Maybe the letter from Baker & McKenzie was the legal equivalent of a bull in the proverbial china shop, but I am just plain disappointed that the Boing Boing people have returned fire with its daft threats back to the law
firm: «Baker & McKenzie, be on
alert: henceforth, Boing Boing will be actively monitoring your website to identify dumbass activity and will, if necessary, take appropriate action to point out instances of wasting
clients» money by sending out unnecessary and obnoxious warning letters.»
Interestingly, the Law Society of British Columbia, which issued a fraud
alert about the CryptoWall attack, did not require these law
firms to advise
clients of the attacks despite the duty of confidentiality if the encrypted data was not «necessarily breached» and
client files had not been accessed.
Instead of updating or investigating the changing legal rules and
alerting its
client base, the law
firm is just amending the rules set on which its advice is based and the
client runs the system itself.
Moreover, such perimeter security technologies are limited in their ability to stop or
alert firms to attacks from those who are already «inside» the
firm — for example, a disgruntled employee who decides to steal
client documents before they leave the
firm.
In one session, a law
firm described how they are using Qlik to compare case
alerts from Westlaw, Lexis Nexis & Bloomberg against the
firm's
client list.
Firms continued to churn out the unread white papers and ignorable
client alerts as part of their traditional marketing efforts.
Legal updates, in and of themselves, are not billable, so it takes some of the defense
firms a couple of weeks to get their articles,
client alerts and newsletters out.