Legitimate law
firm email marketers need to know about the major anti-spam solutions being deployed so you don't fall victim to «false positives», i.e., getting your legitimate email to clients and other contacts improperly blocked as spam.
However, law
firm email marketers need to be aware that the following commonly used HTML tags and techniques are no longer supported in Outlook 2007, and redesign accordingly:
As per the report, there are technical and cultural reasons behind these declines, which (in most cases) should reassure a law
firm email marketer experiencing declines that they are not due to a loss of client interest in the firm's email marketing communications.
Not exact matches
Advertisers Can Now Target Quora Users Via Their
Email Address Question - and - answer service Quora has added a feature allowing
marketers to target its users by e-mail, with its new List Match Audience update announced recently, expanding on the
firm's advertising platform.
«Client Diserio Martin O'Connor & Castiglioni LLP Launches New Website Main What
Email Marketing Best Practices Can Law
Firm Marketers Pick Up From the B2C Space?»
He found, for instance, that Spamhaus (a UK - based DNSBL) blocked nearly 80 % of spam while blocking very little legitimate
email (while legal
marketers need not immerse themselves in such technical details, you may want to direct your
firm's
email administrators to Al's blog as a resource).
Still, for legal
marketers, Zuckerberg's Law merits consideration - does your
firm's website, and its blogs and
email newsletters, include a social sharing tool?
ClickZ recommends using multiple authentication protocols, including SPF, Sender ID, and DomainKeys Identified Mail (DKIM) to ensure your
email message will get verified no matter which authentication protocol the receiving mail server uses (download our Advanced Deliverability brochure to learn more about our authentication solutions for law
firm marketers).
Legal
marketers should keep this insight in mind when adding «sharing» functions to law
firm email alerts and newsletters such as «forward to a friend» (which employs
email as the sharing mechanism) and social sharing icons.
«Why Smart Law
Firms Get a Private IP Address For Their Mass
Email Communications Main 5 Reasons Why
Email Marketing Remains The Top Online Marketing Tool for B2B
Marketers»
«More
Marketers to Embrace Online Video in 2009 Main 9 Criteria to Measure Your Law
Firm's
Email Marketing Reputation»
«Free Report for Legal
Marketers: Law
Firm Email Marketing Benchmarks and Best Practices Main Why Are Law
Firm Email Newsletter Open Rates Dropping?»
As yours truly blogged last week, law
firms may want to follow the lead of other
marketers and more fully embrace
email newsletters and alerts as a low cost, targeted and measurable method for reinforcing expertise with existing clients (who expect to continue hearing from their lawyers about breaking legal trends relevant to their businesses).
As a followup to our post earlier this morning recommending that law
firms boost their
email marketing during the current downturn, just came across another chart from MarketingSherpa showing that B2B
marketers are focusing heavily on
email marketing during the downturn.
ClearView Social allows one person in the
firm — for example, a designated
marketer — to create a queue of content to be shared in an
email template.
But one further item for legal
marketers to consider: If spammers are now using the good name of lawyers in their product, you should also know this is a serious blow to
firms that rely on
email marketing.
Law
firm marketers need to think constantly about the best ways to optimize the performance of
email marketing campaigns.