«The Conversion Value of Well Crafted Description Tags in SERPs Main Research Highlights the Importance of Segmentation and Campaign Frequency in Law
Firm Email Marketing»
In our recently released report on «The State of Law
Firm Email Marketing», we noted that, based on an analysis of nearly 7 million law firm emails over a two - year period, open rates had dropped from a mean of 27.94 % in the second half of 2008 to a mean of 21.42 % in the first half of 2010.
«Tracking Internet Usage: The Pew Internet & American Life Project Main Law
Firm Email Marketing Metrics: Open Rates vs Clickthrough Rates»
Continue reading «Research Highlights the Importance of Segmentation and Campaign Frequency in Law
Firm Email Marketing»»
«Free Report for Legal Marketers: Law
Firm Email Marketing Benchmarks and Best Practices Main Why Are Law Firm Email Newsletter Open Rates Dropping?»
«Clever Inbound Linking Strategy for Law Firms Main Making the Case for a Law
Firm Email Marketing Program»
We wanted to share the most recently computed average rates for key performance metrics for law
firm email marketing campaigns in 2013 (based on the approximately 4.8 million emails sent by our law firm accounts during 2013).
We're pleased to announce our latest «State of Law
Firm Email Marketing» report documenting benchmarks for five key performance metrics (opens, clickthrough, conversions, bounces and unsubscribes) generated by law
firm email marketing campaigns aggregating 8,168,215 emails distributed by our top law firm clients between July 1, 2009 and June 30, 2011.
«Announcing the Launch of Salesforce.com Consulting Division for Law Firms Main Law
Firm Email Marketing Benchmarks and Best Practices for 2013»
Learn more about «best practices» in the creation and distribution of law
firm email marketing campaigns
«Law
Firm Email Marketing Metrics: Open Rates vs Clickthrough Rates Main Reputational and Ethical Issues for Lawyers Involved in Social Networking»
Continue... «Research Highlights the Importance of Segmentation and Campaign Frequency in Law
Firm Email Marketing»»
Main The Latest Law
Firm Email Marketing Benchmarks and Best Practices»
For further detail on the numerators and denominators used to compute the above rates, please download our report — The State of Law
Firm Email Marketing: Benchmarks, Trends, and Best Practices (documenting benchmarks for key performance metrics for law
firm email marketing campaigns between July 1, 2009 and June 30, 2011; while the data in the report is dated, the computational methodology and concepts are the same for the 2013 rates above).
Not exact matches
Marketing software
firm OutboundEngine (No. 582) provides businesses with
email, social media, and content management.
Acquiring new customers via
email marketing has quadrupled since 2009 and now comprises some 7.5 percent of all gained customers, according to a recent report from Custora, a New York City - based
marketing analytics
firm.
Amy Price, senior food and drink analyst at
market research
firm Mintel, told CNBC via
email: «The deterioration in the exchange rate will put upward pressure on prices of imported goods, including wine.
Sixteen years later, his Atlanta - based
email marketing firm earned annual revenue of $ 403 million.
Vickery said he traced the «leaky files» to the spamming operation, which he said «masquerades as a legitimate
marketing firm while, per their own documentation, being responsible for up to a billion daily
email sends.»
FORTUNE —
Email marketing and design
firm Campaign Monitor yesterday announced that it has raised $ 250 million in equity funding from Insight Venture Partners, for an undisclosed ownership stake.
Emails obtained by BuzzFeed News reveal how app developers are lured by
marketing firms to sell your data.
Bill Slawski of SEOByTheSea — «I'm a
firm believer in creating a situation where not only are you focusing upon a permission - based approach, but that you also provide things of such value within your
email marketing that people don't think twice about signing up, and wouldn't even consider unsubscribing.
Democratic counsel Peter Clines asked county attorney Carnell Foskey in an
email to describe in detail the nature of the close relationship with the parks staff «including the identity of the individuals involved» and also to disclose why no other
marketing firm could match that relationship.
The blog provides advice on branding, strategy,
email and social media campaigns, and other
marketing tips for CPA
firms.
The blog provides advice on branding, strategy,
email and social media campaigns, and other
marketing tips for CPA
firms.
Not long after, the author's publicist, Lou Bank of the
marketing firm Twelve Angry Pitbulls,
emailed me to say, «Andrew Vachss loves your write - up of Burke's car,» and asked to include it on...
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Joe Manausa Real Estate is a leader in internet
marketing and utilizes search engine optimization,
email marketing, social media and data analytics to get their clients» home sold faster and for more money than any other Tallahassee brokerage
firm.
By clicking «Start» I agree by electronic signature to: (1) be contacted by Lexington Law
Firm about credit repair or credit repair
marketing by a live agent, artificial or prerecorded voice, and SMS text at my residential or cellular number, dialed manually or by autodialer, and by
email (consent to be contacted is not a condition to purchase services); and (2) the Privacy Policy and Terms of Use.
The blog provides advice on branding, strategy,
email and social media campaigns, and other
marketing tips for CPA
firms.
In addition, the
email -
marketing firm Constant Contact will be in attendance to teach pet store owners and operators how to grow their businesses in the digital age.
Apparently they received an internal retailer
email from Walmart's
marketing firm via an anonymous tipster, which clearly marks a November 8th midnight launch for Microsoft's entertainment system.
A holistic strategy incorporating multiple online
marketing tools (e.g., website, blog, video,
email) and channels (e.g., PR, social media) maximizes a
firm's exposure to the audience you are trying to reach.
«What Law
Firms Can Learn About Online Video From the Pink Glove Dance Main Another Reason for Law
Firms to Authenticate the Domain Used for Their
Email Marketing Campaigns»
Digital
Marketing Accelerator (we call it DMA to save time in meetings and emails) is a stunningly powerful addition to a law firm's market
Marketing Accelerator (we call it DMA to save time in meetings and
emails) is a stunningly powerful addition to a law
firm's
marketingmarketing plan.
Moreover, because
email marketing software allows you to identify clicks down to individual subscribers (e.g.,
[email protected] clicked to read the full tax alert), studying clickthroughs also enables a law
firm to pinpoint the interests of individual clients.
«How to Trace an IP Address Back to a Domain Main Get a Custom Domain For Your Law
Firm's
Email Marketing and Eliminate the Risk To Your Law
Firm's Day - to - Day
Email Domain»
«The 5 Most Important SEO Features To Look For in a Law
Firm Website Content Management System Main The Top 3 Online
Marketing Tools For the Downturn:
Email Marketing, Social Networking and Webinars»
If all your
marketing efforts are designed to drive calls or
emails to your
firm, it's imperative that you have a strong intake process that is clear, tenacious, responsive and thorough.
«Study Shows Now is the Time For Your Law
Firm to Invest in
Email Marketing Main Check Out Vitrue's Social Media Index»
This way if that domain gets inadvertently blacklisted with an important DNSBL (through a scenario like described above with Joe), you can simply switch to a new custom domain for
email marketing, and your
firm's day - to - day
email will not be affected.
Law
firms and other clients using our
email marketing software know that we stress deliverability, and to that end offer a host of advanced tools to maximize the deliverability of our law
firms»
email newsletters, alerts and invitations to their subscribers» inboxes.
«The Intersection of Lawyer Blogs and
Email Marketing Main What is the Keyword Efficiency Index and How Can It Help Me Optimize My Law
Firm Website for Search Engines?»
«How to Get Law
Firm Email Newsletters Delivered, Opened and Read Main For Next 48 Hours Only, Buyers of Paula Black's New Legal
Marketing Book Will Receive a Special Bonus Gift»
This suggests that law
firms should continue to view
email marketing as a viable channel to «promote» their «expertise» to clients and other contacts via alerts and newsletters.
In general, for law
firms, we find that
email marketing is most suited to
marketing to existing clients and referral sources (simply because these subscribers are accustomed to receiving
emails from attorneys at your
firm on a regular basis), while blogs and social media are more effective at
marketing to prospective clients, the media and other unknown parties.
«Get a Custom Domain For Your Law
Firm's
Email Marketing and Eliminate the Risk To Your Law
Firm's Day - to - Day
Email Domain Main How to Optimize Landing Pages for Google Ads, Event Registrations, Lead Generation and Other
Marketing Objectives»
Illustrating the point is a recent MarketingSherpa case study showing how a small mom - and - pop real estate brokerage
firm used
email autoresponders to make money in one of the worst real estate
markets in the country.
«Client Diserio Martin O'Connor & Castiglioni LLP Launches New Website Main What
Email Marketing Best Practices Can Law
Firm Marketers Pick Up From the B2C Space?»
Many prospective law
firm clients often ask us why they should pay more for our
email marketing software than for software offered by one of the cheaper
email blast services (we all know who they are).