Sentences with phrase «firm email newsletter»
Indeed, clients regularly ask us, «What's a good open rate for a law firm email newsletter?»
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«Free Report for Legal Marketers: Law Firm Email Marketing Benchmarks and Best Practices Main Why Are Law Firm Email Newsletter Open Rates Dropping?»
Continue reading «Getting Subscribers to Open Your Law Firm Email Newsletter: Top 6 Subject Line Best Practices»»
«Why Are Law Firm Email Newsletter Open Rates Dropping?
When clients click a link in a «teaser» in a law firm email newsletter to read a full article, those clients are demonstrating interest in the subject of the article.
«Law Firm Podcasts: The Nuts and Bolts Main Getting Subscribers to Open Your Law Firm Email Newsletter: Top 6 Subject Line Best Practices»
Continue... «Getting Subscribers to Open Your Law Firm Email Newsletter: Top 6 Subject Line Best Practices»»
«How to Get Law Firm Email Newsletters Delivered, Opened and Read Main For Next 48 Hours Only, Buyers of Paula Black's New Legal Marketing Book Will Receive a Special Bonus Gift»
Note: you can easily run the same test on your own law firm email newsletters or alerts if you are using email marketing software that allows multivariate testing where you split your lists into random «nth name» segments and distribute different versions of the relevant newsletter or alert to each segment.
The bottom line is that targeted law firm email newsletters and alerts remain a low cost marketing tool that resonates well with existing clients and will regularly remind them of the firm's expertise so they think of your firm first when an opportunity for new business arises.
Not exact matches
«Spam and Filters: Improving the Deliverability of Your Law Firm's Email Newsletters and Alerts Main Developing a Law Firm Website RFP»
«Congratulations to Client Carlton Fields on Launch of New Innovative Website Main Great Tip to Prolong the Longevity of your Law Firm Email Alerts and Newsletters»
A few simple but smart moves later (registering a domain, starting an email newsletter and eventually a blog) and Greg's immigration firm is one of the best - known in the country.
Law firms and other clients using our email marketing software know that we stress deliverability, and to that end offer a host of advanced tools to maximize the deliverability of our law firms» email newsletters, alerts and invitations to their subscribers» inboxes.
This suggests that law firms should continue to view email marketing as a viable channel to «promote» their «expertise» to clients and other contacts via alerts and newsletters.
«Why You Should Always TYPE the Subject Line for a Law Firm Email Alert or Newsletter (Instead of Copy and Paste) Main Developing a Team - Authored Blog at Your Law Firm»
To maximize deliverability of your law firm email alerts and newsletters, consider setting up a custom domain for your email campaigns that will ensure a match between the domain of the IP address of the server sending your email and the domain names in your email headers.
Of course, your law firm's email alerts and email newsletters must remain RELEVANT - don't blast out an email about the Supreme Court's latest tax ruling to ALL the firm's clients.
Continue... «Spam and Filters: Improving the Deliverability of Your Law Firm's Email Newsletters and Alerts»»
Similarly, many email service providers (including yours truly) now offer a feature called social forwarding that allows recipients of law firm email alerts and newsletters to easily forward the content in those emails to their social networks on LinkedIn, Twitter and Facebook.
«Study Finds That Simple Word Change in Email Newsletter Hyperlinks Raises Clickthrough Rate by 8.53 % Main Website Performance Monitoring Solutions That Will Alert You If Your Law Firm Website or Blog Goes Down»
We've seen many law firm email alerts and newsletters written in paragraph style.
«Email Newsletter Subscribers Don't Read, They Scan Main Boosting Adoption of Digital Media At Your Firm»
So the lesson to take away is that as your competitors cut back on branding initiatives, email alerts and newsletters remain the perfect mechanism to cost - effectively reinforce your firm's expertise with clients on an ongoing basis.
And if there happen to be periodic complaints about the domain used in the email newsletter headers, at least the reputation of the firm's core day - to - day domain will not be affected.
For example, on our own email marketing platform, we recently rolled out the ability to insert social sharing icons, as well as a Facebook «Like» button, so that readers can easily share a law firm's email alert, newsletter or invite content with their social network and / or on their Facebook wall.
Services include law firm website design, email newsletter management, social media marketing and more, all designed to make your law practice more profitable.
Not surprisingly, Friday and the weekend are really BAD times for law firms to send email newsletters and alerts to business clients.
Many law firms engage in email marketing - primarily by sending periodic email newsletters and alerts to clients covering emerging legal trends and developments, or email invitations for upcoming seminars and other events.
Still, for legal marketers, Zuckerberg's Law merits consideration - does your firm's website, and its blogs and email newsletters, include a social sharing tool?
The solution to avoid this risk is to work with an email services provider that can provide the law firm with a custom domain for its email newsletters and alerts such as"mylawfirmnews.com» tied to a unique IP address so that the domain used in the email headers matches the domain associated with the IP address of the mail server.
From layout to banner sizes to subject lines, learn about the «best practices» that will help maximize readership of your firm's email alerts and newsletter, and facilitate conversion of readership into leads.
When the law firm distributes its latest email newsletter to, say, 2,500 clients, they'll use the reply email address newsletter@mylawfirm.com - the same domain as was used by Mr. Doe to communicate with his client.
The problem is that it is conceivable at some point that one of the recipients of the firm's email newsletter — for example, a prospect who forgets that he once met a lawyer from the firm at a tradeshow over a year ago (which lawyer then added this contact's name to the firm's CRM system)-- might complain about the firm's domain to an anti-spam organization.
But most firms use their «core» domain in the reply email address in the header of their email newsletter or alert.
Legal marketers should keep this insight in mind when adding «sharing» functions to law firm email alerts and newsletters such as «forward to a friend» (which employs email as the sharing mechanism) and social sharing icons.
Strategies to consider include: social sharing buttons in email campaigns to facilitate and encourage distribution of email content to broader audiences (a service we recently rolled out to our clients), and distributing emails highlighting top blog posts as a method for building awareness of, and traffic to firm blogs (a strategy we successfully implemented for the national labor & employment law firm of Carlton DiSante & Freudenberger LLP - see sample email newsletter issue with blog content generated automatically using the blog's RSS feed.
«Why Your Law Firm HTML Email Announcements Should Not Be a Single Graphic Main Why Authenticate Your Email Newsletters?
What this test involves is looking at the domain name used in the «header» of your law firm's email alert or newsletter (e.g., the domain of the reply email address, the bounce address, etc.), and then comparing that domain to the domain associated with the IP address of the mail server that sent the email.
Learn what tools are available to maximize deliverability of firm email alerts and newsletter past filters and into client inboxes.
In this way, the firm does not put its core"mylawfirm.com» domain at risk, but is still able to use a domain with its email newsletter that matches the law firm's brand.
As yours truly blogged last week, law firms may want to follow the lead of other marketers and more fully embrace email newsletters and alerts as a low cost, targeted and measurable method for reinforcing expertise with existing clients (who expect to continue hearing from their lawyers about breaking legal trends relevant to their businesses).
«How Lawyers Can Use Podcasts to Publicize Their Expertise Main Why You Should Always TYPE the Subject Line for a Law Firm Email Alert or Newsletter (Instead of Copy and Paste)»
As ISP's and corporate IT departments employ more sophisticated filtering tools to block spam and other unwanted email from reaching the inboxes of their employees, the risk increases that your law firm's own legitimate email alerts and newsletters will be blocked and won't reach your clients.
In the past, we've explained why it's important for law firms that distribute email alerts, newsletters and invitations to start employing authentication as a tool to maximize their deliverability.
Continue reading «Spam and Filters: Improving the Deliverability of Your Law Firm's Email Newsletters and Alerts»»
Firm newsletters, emails, internal communications, mentoring relationships, practice group meetings, executive committee meetings and staff meetings should all communicate a dedication to efficiency.
Rather than look at the Internet as law firm websites, alerts, and email newsletters, look at the Internet as an opportunity to accelerate relationships and grow your word of mouth reputation as a good lawyer.
It is inexpensive, blogs are easy to use, presumably law firms are producing the content so it can be seen by more people and email newsletters can still be distributed.
It's a no brainer for law firms to get their email newsletter content onto Blogs as soon as possible, says Kevin O'Keefe, one of the more visible and vocal advocates for law firm blogging: