See: Website Analytics Tools for Law
Firm Marketers and Lawyers.
THIS is the Single Biggest Mistake Law
Firm Marketers Make (Video Part 2).
The recently released Law Firm Marketing Technology Survey tapped the collective knowledge of
firm marketers.
For law
firm marketers, drawing a straight line from design and development costs to an increase in firm revenue is next to impossible.
For this new guide, we asked top law
firm marketers for advice on where lawyers should focus their efforts — and for their best tips on how to up your game.
The London chapter of Law Firm Media Professionals, the UK arm of the US - based group for law
firm marketers and PR professionals, is hosting a session next week on legal directories.
Designed to help law
firm marketers keep on top of the all the surveys, the new site includes all the ALM title awards and submissions deadlines.
The law
firm marketers themselves need to continue to do their own learning and understand the technology while always looking at what competitors are doing.
Twitter lists for law firms and law
firm marketers can help in many different ways.
They are not truly successful law
firm marketers because they have little to no experience in marketing and they are no longer lawyers.
Law
firm marketers realize that attorneys have to maintain an active online presence.
Awards and recognitions are a big part of what law
firm marketers do for their law firm clients, so they understand the importance of third - party recognition in profile raising.
In the old days, law
firm marketers used to head to the LMA listserv groups, and some of the same conversation now takes place at the excellent Legal Marketers Extraordinaires group on Facebook.
Many law
firm marketers found this program a helpful benchmark as to what is «best in class» in other firms — useful if you're in a smaller firm, or seeking some ammunition to persuade your own firm to embrace new initiatives.
Now, via Larry Bodine's Law Marketing Blog comes this insiders» view on the reasons for law
firm marketers» problems, courtesy of legal marketer Elizabeth Tursi.
Marketing consultant Amy Campbell put that question to a «select group» of law
firm marketers and marketing consultants.
Legal Marketing Canada www.legalmarketing.ca A blog for lawyers and law
firm marketers devoted to news + resources and opinion on Canadian law firm branding + marketing and advertising.
In this first blog, Jeff Hemming, Tikit's Product Manager, Marketing Solutions, introduces the key concepts that legal
firm marketers should know about, and advises what they should and shouldn't do.
In my preceding blog I gave more detail on the key parts of the GDPR as they affect legal
firm marketers.
Law
firm marketers need to think constantly about the best ways to optimize the performance of email marketing campaigns.
With increasing awareness around «big data» and the benefits of employing analytics to develop and execute marketing strategies, it is no surprise that technology vendors are starting to develop software that crunches a variety of statistics in order to spit out metrics that law
firm marketers can use to benchmark their success.
Ever since large law firm salaries for new associates jumped to $ 160,000 back in January, we've heard commentary from a variety of constituencies, ranging from (see this post) law firm recruiters, warning that increased billables will place more pressure on associates, to lawyers, arguing that increased salaries demand concommitant salary raises for the judiciary, to (see this post) law firm economists, suggesting that associate salaries are proportionately lower than ever when viewed in the context of their relationship to profits per partner, to law
firm marketers who view increased rates as opening opportunities for less expensive, midsized firms.
It may not be obvious to some law
firm marketers that a law firm's practice technology is going to play a critical role in marketing the law firm of the future.
The lessons can be applied to lawyers, law
firm marketers, and anyone willing to put in the time and effort.
In this, the first of three blogs, Jeff Hemming, Tikit's Product Manager, Marketing Solutions, outlines what has brought us to where we are now, and stares into his crystal ball to predict what law
firm marketers are -LSB-...]
In this first blog, Jeff Hemming, Tikit's Product Manager, Marketing Solutions, introduces the key concepts that legal
firm marketers should know about, and advises what they should -LSB-...]
Most law
firm marketers know to steer their firms away from this claptrap.
Law
firm marketers have been fundamental to the establishment and management of many law firm practice groups and client teams in North American law firms.
Law
firm marketers will be keen to meet you and introduce their firms and lawyers to you.
Click here to see the new ALM Editorial Awards Deadlines site, which is a helpful resource for law
firm marketers seeking to keep on top of the myriad surveys.
Law
firm marketers spend lots of time hosting events that may only garner 30 - 50 people.
Yes, there are opportunities for paid ads, but for law
firm marketers YouTube is perhaps even more valuable as a tool for hosting client centric content.
They also did a separate survey of law firm chief marketing officers and 79 law
firm marketers responded.
For law
firm marketers who have used the standard Chambers form in the last couple of years, the look and feel of the template is much the same.
Thinking of Twitter as Public Instant Messaging Main Roundup of Top Anti-Spam Solutions Law
Firm Marketers Need to Know About»
We're often asked by law
firm marketers to advise on the top factors to focus on to optimize a website or blog for search engine visibility.
Is the short life span of law
firm marketers unique?
ClickZ recommends using multiple authentication protocols, including SPF, Sender ID, and DomainKeys Identified Mail (DKIM) to ensure your email message will get verified no matter which authentication protocol the receiving mail server uses (download our Advanced Deliverability brochure to learn more about our authentication solutions for law
firm marketers).
«Client Diserio Martin O'Connor & Castiglioni LLP Launches New Website Main What Email Marketing Best Practices Can Law
Firm Marketers Pick Up From the B2C Space?»
Law
firm marketers across the country are scrutinizing recently released business law firm rankings, while growing increasingly anxious about looming submission deadlines in mid-December.
We recommend that law
firm marketers read the report so at least they will be knowledgeable about SEO factors when talking to vendors.
And even more unfortunate, SEO services aren't going to get any easier to evaluate for law
firm marketers or practitioners.
As a law
firm marketer, you want to make yourself available as a resource to the lawyers.
I am sympathetic to the plight of the law
firm marketer.
Kevin O'Keefe of Lexblog also adds that with stagnating user numbers and rampant service interruptions, Second Life should not rank high on a law
firm marketer's list of «innovative marketing or networking.»
Thomson Reuters Insights recently conducted an interview with Australian expert lawyer and law
firm marketer, Dan Toombs.
Any law
firm marketer who administers sponsorships will have a raft of similar stories.
Not exact matches
A respected research
firm recently accused Facebook, for example, of «failing
marketers» because content posted there reaches barely 6 % of its promised audience (and it's trending downward).
Wave Accounting, a burgeoning Toronto
firm that offers free online accounting software to small businesses, is loaded with technology, from top to bottom — developers, support staff, videographers,
marketers, administrators; the quintessential startup crew of mostly millennials sharing the requisite Ping - Pong table in the requisite post-industrial loft.
«The divide between best in class and rest in class is widening,» says Geoff Linton, co-founder of Inbox
Marketer, a Guelph, Ont., consulting
firm.