News last year of another law
firm marketing alliance between UK law firm Bird & Bird and South Korean law firm Hwang Mok Park (HMP) highlights the potential attractiveness — as well as pitfalls — of international law firm marketing -LSB-...]
All these characteristics are helpful for the Bird & Bird / HMP alliance, However, they're not enough nor are they the most important elements necessary to create a successful law
firm marketing alliance.
Not exact matches
Snell Real Estate in Los Cabos, which has more than 50 multilingual realtors and support staff, says the
alliance with the luxury real estate auction
firm, which specialises in multimillion - dollar property sales, will help boost
marketing and sales option to its clients.
Australian airline Qantas will continue to face challenging times in the short - term, due to the weakening Australian economic and aviation
markets, but new
alliances may prove strategically sound, according to the latest research from aviation intelligence
firm OAG.
Through mergers and acquisitions, capital
markets financing, strategic
alliances, joint ventures, litigation and other business - related guidance, the
firm helps clients in a broad range of industries turn legal challenges into business opportunities.
The difference here is you have four best - in - region law
firms coming together,» says David Kearney, chief executive partner of Australia's Wotton + Kearney, one of a quartet of
firms that have joined forces for a new insurance law
alliance covering four key
markets around the world.
Also, many mid-sized law
firms have formed strategic
alliances with law
firms having complementary and diverse practices within and outside of their traditional
market, while others have joined national and regional networks of law
firms so as to develop a cadre of referral sources to serve existing and potential clients.
In this post on How to win more work from an international law
firm alliance, John Grimley uses the
alliance between the UK's Bird & Bird and South Korean
firm Hwang Mok Park (HMP) to highlight the potential attractiveness — as well as pitfalls — of international law
firm marketing alliances.The logic for this tie - up, like most similar ones, is clear, as The Lawyer detailed at the time: «[South Korea's increasing importance as a source of outbound investment] and a legal services
market that is opening up to the west».
Launched this Spring, QualitySolicitors is a
marketing alliance in which existing law
firms become rebranded with the common logos, advertising, and approaches to potential clients.
The two
firms entered into an exclusive
alliance in 2005, but in recent months reports of tensions in the relationship have emerged from sources in the South African
market.
Before her strategic
alliance with Jaffe, she served as
marketing director for Bradley Arant Boult Cummings LLP, an AmLaw 200
firm based in the southeastern U.S.
Jomati has a strategic
alliance with Hildebrandt Consulting of the US to provide law
firm and in - house legal department clients an unparalleled breadth and depth of service and expertise in relation to the global legal
market.
Both
firms are hoping to
market the unique
alliance to expand nationally.
While the Sotheby's brand itself speaks to luxury and international
marketing — of high interest to the New York luxury sellers served by the
firm's 27 offices — Daniel Gale Sotheby's International Realty has recently formed several
alliances to strategically position itself in front of both a regional and international audience.
Douglas Elliman gained instant appeal to Karigan as this prestigious
firm has a strategic global
alliance with London - based Knight Frank Residential for business in the worldwide luxury
markets spanning 60 countries and six continents.