Good examples of law
firm microsites are Perkins Coie's More Soft Money Hard Law focused on campaign finance law and Law and Ethics Online dedicated to lobbying law (both designed and developed by eLawMarketing).
Not exact matches
• Legal Rebels, in the Azbee Category: Online > Web
Microsite / Special Section (Non-Trade Show / Conference) • Building the 21st - Century Law
Firm, in the Azbee Category: Print > Feature Series • Resistance Redux, in the Azbee Category: Print > Group Profile
Stem congratulates our client, product injury
firm Hissey Kientz LLP on the launch of their new
microsite for their Paxil Birth Defects practice.
In sum, beyond your standard law
firm website, consider launching
microsites and blogs in niche practice areas to build client engagement, thought leadership, and stronger search engine visibility.
The new
microsite will provide ongoing updates to potential victims, and is sponsored by the
firm's herbal Fen Phen practice.
Matthews writes that rather than bury the information on internal pages on their respective Web sites, or trying from Day 1 of the combination to roll out a new, combined site that referenced the merger, the
firms took the approach of creating a
microsite with the singular purpose of discussing the combination.
Where appropriate,
microsites can link out to the relevant sections of
firm - owned web properties, such as practice area pages, lawyer bios, and
firm publications.
If the
firm or specific lawyer has a Twitter account that's narrowly focused on the chosen subject, those tweets could also be included on the
microsite.
Read on for our client highlights in September: Product injury
firm Hissey Kientz introduced a new service page: a
microsite for information on birth defects associated with maternal use of the antidepressant Paxil, side effects of Paxil, news items about Paxil... more»
The
firm has used
microsites whose URLs incorporate a product name and a potential type of injury, such as http://www.zoloftbirthdefectslawyers.com.
On the Slaw blog, Steven Matthews observes in this post that the cross-Atlantic merger between U.S. law
firm Sonnenschein and U.K. - based Denton Wilde Sapte was announced and rolled out by the
firms through an interesting technique: the use of a dedicated «
microsite» (http://www.snrdentoncombination.com).
For each of these examples, a
microsite project has helped to broaden our client's digital footprint and make authoritative inroads for the
firm's practice - centric publishing efforts.
From newsletters to blogs to
microsites, from Twitter to LinkedIn to Google Plus, Content Marketing And Publishing Strategies For Law
Firms delivers market - leading insights to law firms that want to maximize the value of their publishing eff
Firms delivers market - leading insights to law
firms that want to maximize the value of their publishing eff
firms that want to maximize the value of their publishing efforts.
One novel feature of the
microsite is an interactive map of the
firm's reported metal - on - metal hip implant problems, which helps the visitor visualize the geographic spread of this issue throughout the United States.
The
microsite includes an overview of the combination, frequently asked questions, and the video below of
firm leaders discussing its significance (click on the image to access the video).
Microsites are often smaller in size than
firm websites (though that can vary) and are typically located on a domain independent from the
firm's site, or on a sub-domain.
However,
firms should consider building
microsites dedicated to niche practice areas that can engage the attention of clients, prospects and other audiences more effectively than a standard website.
Main How Law
Firms Can Better Engage Clients with
Microsites»
Through its in - house web development team Lawyer Monthly is able to create fully bespoke
firm profiles and
microsites which can be hosted on the dedicated «featured
firms» section of the homepage of Lawyer-Monthly.com.
In many instances,
firms create
microsites to provide focus and thought leadership to their target audiences.
Rather than linking to the
firm homepage (which likely gets enough link juice already), route links from the blog or other
microsite to the most appropriate practice or service page on the main
firm website.
Where I think the impact might be felt more is with: A) brand new law
firms, or B) with smaller service - line driven
microsites.
«Suddenly, all our blessed and branded publishing channels — blogs,
microsites, the
firm website and email alerts, especially — are competing with a site that has 175 million users, and on which every one of our lawyers probably already had a presence.
By now, you've likely realized I'm not a huge advocate of a law
firm establishing a
microsite — simply for the purpose of trying to capture an exact match search in their url.
In order to maximize their chances for success,
firms need to understand that while they can call the development of their new web property a «
microsite» the name is somewhat misleading as they may be better off considering their area as a regular website dedicated to a specific practice area.
The first step in creating an effective name for a
microsite is to simply banish the idea of incorporating the
firm name into the site.
Depending on their intended purpose,
microsites may or may not include your
firm's branding.
A typical
microsite contains highly targeted content intended to showcase a
firm initiative or to complement a specific marketing campaign.
Please be aware that www.hja.net and our campaign
microsite www.hearingtheirvoices.com are the
firm's only websites and any other sites purporting to be ours...
Microsites and blogs improve your
firm's overall search rankings.
Each law
firm now has a
microsite so you can drill down into how your
firm has performed across jurisdictions.
elexica, the
firm's award winning online legal resource, provides access to the group's articles, commentary, client bulletins and
microsites focused on this area, including a timeline which is designed to allow clients to track major finance litigation throughout Europe and Asia.
The
firm website remains the hub, but it's the blogs,
microsites, and portals extending from that hub that establish the powerful, interlinked network of the
firm's online presence.
At least one of the private partners in this plan includes a major law
firm, who have launched a
microsite covering some of the legal and ethical risks involved.
Owned media — «An assessment of the
firm's own site (including
microsites) based on, among other things, the proportion of non-promotional content, frequency of updates, and shareability of content.»