In this month's column, I thought it might be interesting to isolate and discuss one of those methods: the law
firm website contact form.
Not exact matches
You may use the conventional email methods to
contact the service support team, or you can fill the web
form provided on the
firm's
website.
The dashboard follows how a
contact comes to the
firm (e.g., by
website form, Facebook, Google ad, etc.) and what happens with the
contact thereafter.
If the content on your law
firm website serves to showcase your law
firm's skill, experience and ability to solve problems, it is your call to action that ultimately prompts potential clients to pick up the phone or fill out a
contact form.
From PowerPoint presentation integration to direct
contact forms, to high end distribution networks, this news release package truly empowers your law
firm to go further, reach more readers, and build more links back to your law
firm's
website.
See Association of the Bar of the City of New York, Formal Opinion 2001 - 1 (concluding that information submitted by e-mail to a law
firm via the
firm's
website was unsolicited; simply including an e-mail link on a law
firm's
website does not amount to an invitation to transmit confidential information); Iowa State Bar Association Op. 07 - 02 (evaluated whether the lawyer said or did anything to prompt the potential client to provide confidential information to the lawyer, noting that a lawyer's «request to
contact» is not the same as a request for information); Massachusetts Bar Association Op. 07 - 01 (concluding that a
website is a marketing tool by which a prospective client may identify which lawyers have the expertise necessary to handle a particular case, and that the publication of such information could reasonably lead a prospective client to conclude that, when sending information to the
firm via an e-mail link, the
firm and its lawyers have implicitly «agreed to consider» whether to
form an attorney - client relationship.
Finding clients online allows for varying degrees of involvement from simple «
contact us»
forms on law
firm websites to intensive advertising campaigns.
A
firm would use this plugin in place of the
contact form on its
website or blog.
In contrast, if a
website offers only information about the lawyer or the lawyer's
firm, including the lawyer's
contact information, this information alone is typically insufficient to create a reasonable expectation that the lawyer is willing to consider
forming a client - lawyer relationship.
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contact our
firm today for a free consultation, or visit our
website to fill out our online
form.
If you intend to market your law
firm online (you would be foolish not to these days), just having a
website with a «
contact me»
form won't cut it.
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contact our law
firm at 602-230-1234 or fill out a
contact form from our
website.
3) Follow Your Visitors — When someone visits your
website and does not call your
firm or fill out a
contact form, find out who they are, get in your car, and follow them around.
but what it comes down to is that when someone «lands» on your
firm's
website on a particular page, that page should be written and laid out specifically to get the visitor to read about your practice and immediately call you or fill out a
contact form.
All your law
firm website really needs to have is your picture, a
contact form, and your phone number.
Since your
website may be the only
contact a prospective client has with your
firm before
forming an...
Please call our law
firm today, or send us a message using the
contact form on our
website.
Action — They take active steps to initiate
contact with your law
firm through a
form on your
website or a phone call.
A lead generating
website will make it easy for visitors to
contact the
firm by prominently featuring a phone number and giving visitors the option to fill out a simplified
form on every page.
Any
firm can pull together a
contact form for their
website, but is it attracting visitors?
Although these days most lawyers and law
firms have some
form of
website, the ability of those sites to not only attract visitors, but to prompt those visitors to take action (fill in a
contact form, call the
firm for a consultation, etc.) varies widely.