Within a private marketplace, you can have much more control and awareness of viewability, and access to more premium, mobile -
first ad units, all within a brand - safe environment.
Fraud, transparency, inventory quality and availability of mobile -
first ad units top the list.
Not exact matches
First, broadcasters are mandated to offer political candidates the lowest
unit rate when they are buying
ad time, a courtesy they are not required to extend to party committees.
When I say «PlayStation
first,» I'm referring to the title being demoed on PS4
units for the press, being marketed on PlayStation platforms in TV
ads, and receiving the DLC
first on Sony platforms.
This raises a number of challenges, the
first being that confronted by many temporary teams that are pulled together for a specific deal or project, which is that team members are thrown together on an
ad hoc basis, and expected to form a high performing
unit.