Because
the first organic search result
Not exact matches
The company began to notice the
results when the strategy was
first executed; but the company's leaders were put into a precarious position, since 85 percent of their customers were coming from
organic search.
For example, MarketingProfs reports «Google's
search engine is displaying fewer
organic results on it
first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users.»
The argument against BP's
search campaign has two main two aspects:
first, some articles have claimed that people often don't discriminate between
organic and paid
search results, even though the paid ads are in a different color and marked as «sponsored links.»
Just visit the app store for whichever device you have and
search «Bowflex Max Trainer» and it should be the
first organic result that pops up.
If your firm pays to show up in an advertising box on the
first page when anyone
searches for «New York probate attorney,» the number of people clicking on your firm's page are bound to increase, and with the increase in traffic your firm receives, the better your firm's website will be positioned for in «
organic»
search engine
results (
search results that are not advertising boxes that show up alongside the regular
search results).
You can't buy your way to appearing
first in Google's
organic search results.
First, there are «
organic»
search results —
results that appear in the middle of the page in white space.
Your goal is to be the lawyer they find
first, which is why showing up at the top of the
search results page, either with a PPC ad or as the top
organic result is ideal.
If your website experiences a loss in visibility in
organic search results, the
first step is diagnosing whether it's a penalty or a
result of an algorithm update.
Some 72 percent of job seekers don't go beyond the
first page of the
search results, and featured jobs get eight times more clicks than
organic jobs.
The
first three
organic listings in a Google
search result (click here to see what we mean) account for more than 65 % or all the clicks generated by a
search.