Perhaps include a paragraph that states why you think you are a good
fit for the company generally.
Not exact matches
Generally this is something you do when you find a
company that you really want to work
for but they don't have any openings that
fit your skills or they're not soliciting
for applicants.
If during the interview you
generally get the idea that the position is right
for you and you'd like to work
for the
company, then it's time to express to them that you feel like you're a good
fit for them and ask
for the position.