His article, entitled «Why Entrepreneurs Don't Scale,» provides a brilliant look into the behaviours and tendencies of entrepreneurs as their companies grow from single product firms run by small teams, to multi-product organizations with a staff list that no longer
fits on a sticky note.
They will start by going to the essay corresponding to their assigned number and be given five minutes (sometimes more, sometimes less, depending
on the length of the essay) to write one kind, one specific, and one helpful comment
on the
sticky note (ideally, the size of the
note is large enough to
fit all three sentences).